Finance...with feeling
Iona Bain is an award-winning broadcaster, columnist, author and podcaster who specialises in personal finance.
She is BBC Morning Live‘s resident money expert, reaching over a million viewers every week, winning trust with her gentle, personable approach and determination to help people improve their finances.
She is also the presenter of the podcast A Little Bit Richer, Metro columnist and author of two books, including Own It! – described by The Times as “a gem”.
A trusted voice on money
Having founded the pioneering Young Money Blog in 2011, Iona went on to become the media’s go-to voice on millennial money.
She is now one of the UK’s top financial broadcasters as well as a busy speaker, brand ambassador, consultant and champion of numerous causes. She stands out as an empathetic but authoratitive voice, trusted by the public and financial industry alike.
She won Financial Journalist of the Year 2025 by the Institute for Financial Wellbeing and her latest campaign to raise awareness of pensions won the PR Week award for Best Use of Influencers and Social Media.
Broadcasting, journalism and books
Iona is BBC Morning Live’s resident money expert, an experienced financial journalist and author of two books.
She presents live clinics, reports and outside broadcasts, alongside appearing on programmes as varied as Panorama and Woman’s Hour.
She’s also an author, columnist and journalist always on the lookout for stories.
Speaking, campaigns and consultancy
Iona has a long, respected track record of speaking to companies on a range of subjects and working with them to raise public awareness.
Her work includes broadcast days, speaking engagements, event chairing/presenting and high profile media campaigns, the latest of which was named Influencer Campaign of the Year by PRWeek.
Education, charity work and Focus on Finance
Iona is proud to be an ambassador for National Numeracy and a govenor of the Pensions Policy Institute, a non-profit charity aimed at improving policymaking around pensions.
She was awarded freedom of the City of London in 2024 in recognition of her contribution to financial education.
Own it!
Described by The Times as "a gem" for millennials who can rely on it to be a "sensible and sober guide" to the world of money
Are you young and feeling left behind financially? It doesn’t have to be this way. The UK’s leading millennial money expert, Iona Bain, is on a mission to help young people own their futures, once and for all.
In this fun, wise and incredibly helpful book, Iona explains why investing matters. She also shows you how to get your basic finances right, save for your first home and make your pension socially responsible. You’ll find out all about the rewards and risks of online investing, from sexy stockpicking apps to digital wealth managers, and learn how to manage your long-term finances so you can avoid major mistakes and achieve your goals.
Get in touch.
Want to work with Iona?
To work directly with Iona, please contact her agent Mindy Juss.
Have a story or question?
Please contact her below (note that she may not be able to respond or acknowledge all emails, but will try her best).