Award-winning broadcaster, journalist, speaker and author.

Iona Bain is an award-winning broadcaster, journalist, speaker and author who specialises in money.

She is one of the best known financial journalists of her generation, with a rare combination of accessibility and authority, and is often credited with bringing millennial money issues into the mainstream.

The go-to voice on money

Having founded the pioneering Young Money Blog in 2011, Iona went on to become the media’s go-to voice on millennial money.

She is now one of the UK’s top TV money experts, reaching more than a million viewers every week, as well as a busy speaker, author and champion of numerous causes.

Broadcasting, journalism and books

Iona is BBC Morning Live’s resident money expert, an experienced financial journalist and author of two books. 

Speaking, broadcast campaigns and consultancy

Iona has a long, respected track record of speaking to companies on a range of subjects and working with them to raise awareness.

Education, charity work and Focus on Finance

Iona is proud to be an ambassador for National Numeracy and recently started her own educational initiative, Focus on Finance.

Own it!

How our generation can invest our way to a better future.

Are you young and feeling left behind financially? It doesn’t have to be this way. The UK’s leading millennial money expert, Iona Bain, is on a mission to help young people own their futures, once and for all.

In this fun, wise and incredibly helpful book, Iona explains why investing matters. She also shows you how to get your basic finances right, save for your first home and make your pension socially responsible. You’ll find out all about the rewards and risks of online investing, from sexy stockpicking apps to digital wealth managers, and learn how to manage your long-term finances so you can avoid major mistakes and achieve your goals.

Get in touch.

Want to work with Iona?

To work directly with Iona, please contact her agent Mindy Juss.

Have a story or question?

Please contact her below (note that she may not be able to respond or acknowledge all emails, but will try her best).